Due to the recession and other factors like, family, consumer spending has decreased and a larger number of customers are budget fashion shoppers. Topshop could overcome this by promoting awareness of these collections, producing more pieces for these collections in more sizes and present them in every Topshop store. Social network is very popular and an easy way to promote a brand to customers. They already have a strong existing brand image offline so it creates a strong awareness of the brand online as customers already exist, which they can build on customer relations via Facebook. This suggests there is a huge market gap for over sized women clothing. The customer needs to be able to interact with a retail brand, interacting with other channels and touch points to create a unique shopping experience. Topshop have collaborated with many designers and celebrities like Christopher Kane and Kate Moss to create fresh and unique looks.
Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. Topshop to debut eco capsule collection. A loyalty scheme was the second most mentioned answer when we asked consumers what would make them shop more with a retailer or brand — 37% said so, compared with the 55% who mentioned the top answer, money-off vouchers. Topman has not cracked the Asia division. The appendix below highlights the areas covered in this assignment and the findings on Topshop's online presence. Collection were created, extended and design over time by team of commercials and were based on garment availability in stores. In 2011 Topshop took the largest amount of money, with a turnover of 763,00 compared to Zara with 332,487 and River Island with 720,700.
In 1994, the brand took over the entire 90,000 sq ft space at London Oxford Circus, when the iconic Topshop flagship was launched. They use celebrity endorsements such as Kate Moss and Cara D, two very successful and current models which make Topshop a brand to aspire to be a part of just like these celebrities are. These findings show Topshop could develop it's company to make it more individual to customers. Topshop are active on their Facebook which suggests they are as efficient in other areas such as the transaction process. Strategy There are some steps to finish the strategy, firstly, the advisement. Its recently worked on expanding it's products overseas, by recently signing a deal with Nordstrom.
Bell University of Phoenix Wal-Mart Stores, Inc. Congruently, Topman unlike many retailers varies each collection every two weeks, instead of every season like the majority of retailers do. Topshop started in the basement of Peter Robinson department store in 1964 and a few years later became an independent retailer. Part of the current sponsoring contracts budget. From the website alone, you can buy clothes for the season and also to check out the latest trends. Topshop started in the basement of Peter Robinson department store in 1964 and a few years later became an independent retailer.
Furthermore, Topman is lack of presence in the Vietnamese market since it has not cracked the Asia division. An important part of the process is to create a business plan. On their website clear banners about student discount and free in-store delivery encourage their student based target audience to consider the action of purchased from them. It should be easy to read and simple to follow. We will also take a look at contemporary issues and how it affects us as well as the industry. Check out our entire database of or use our to create your own. There is a large amount of consumer switching taking place 4.
Size 12 seems to be the most popular size in all years, reaching a total of 24 % of females aged 16+ in 2011. Expanding stand alone shoe stores throughout the country their only competitors would be faith and office who sell to a similar customer Topman can also offer their premium range. The topshop has already had their online stores, and also have international business online, but only takes small shares. Increase store traffic by 30% and encourage repeat purchases of the 18-35 years segment over the 12 months period. Topshop also have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high.
The sale is there for the taking, and retailers should be closely examining what this group of customers does once they arrive on the site if they want to improve their conversion rates. Weaknesses: Even though Topman has over 300 stores in the United Kingdom and over 50 internationally, they are still lack of experience on international market. In short, Topman is a retailer of trendy and edgy clothing that targets a diverse population. Increase online revenue by 30% over the 12 months period. This would result in loosing the opportunity of gaining customers.
A multi-channel retailer is a company that sells directly to the public via more than one distribution channel. In comparison with Zara and River Island, Topshop takes a strong lead, by show casing many different collections for all types of customers which increases it's market share, where as Zara focuses mainly on it's expensive items and River Island still need to expand their boutique and basic range. Weaknesses: Even though Topman has over 300 stores in the United Kingdom and over 50 internationally, they are still lack of experience on international market. Topshop also have a wide variety of merchandise, with thousands of looks per season, their looks per season comes along with creative design concepts and fresh ideas every year, these strongly says that the trend awareness of Topshop is very high. The level of quality and fewer points of difference let it down a little. Our plan for the company is to build a world level website in different countries, and develop overseas online market.