C o n t e n t s Page Executive Summary ……………………………………………………………………………………………………………………………………. This series is also available with full color spectrum which makes for an incredible experience of viewing Wikipedia, 2012. Objective: Marketing objective of the Samsung that the future of electronics is inspiring the world and create the future. The main emphasis of the company in past few years has been on integration, union, and encouragement of innovation. This will help to create competitive advantages and would position ahead of its competitors by ensuring its availability anywhere in the world. · Samsung needs to track the key improvement areas in the promotional initiatives for the development of marketing and communications strategies. Main goals which a good brand includes: Conveys the message purely.
In the smartphone market, Samsung branding still falls behind Apple. The Role of Marketing, Eur J. During the holiday season, the budget will be decreased on account that people have already been informed or made aware that selecting the new Samsung flagship smartphone is a smart choice and a brand most preferred to have or given out to impress. This current strategy has been effective, considering that, as of October 2010, the aggressive early launch plan has assisted Samsung in acquiring an 88% share of the 3D television market in the U. Although Samsung is dominating the 3D market, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. Smartphones of Samsung have gained a status symbol. The advertising and the communication blueprint framed by the company and needs to be control accordingly so that the customers can act accordingly.
These segments have their own particular requirements, necessities, backgrounds, and a different response to marketing messages. Tablets market is expected to increase rapidly the next few years. Global marketing and advertising: Understanding cultural paradoxes. Packaging has many roles such as protection and presentation. Our contingency plan calls for introducing a significant short-term price promotion such as a rebate to remain competitive while determining the price sensitivity of different segments. Through product differentiation of smartphones, consumers are given a variety of choice for the actual product as illustrated in Appendix 3. Legal factors: Samsung finds difficulties to avoid heavy penalties related to the issues of Copyrights Bloomberg.
To achieve this, we have 5 priorities: Building a customer and store-led culture and team Generating sustainable sales momentum in Food Evolving our Drinks business to provide even more value and convenience. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. Brand value is one of significant criteria that enhance branding of the company. Samsung Electronics is the largest technology business in the world in terms of revenue. Due to the success of the present model of the device the company is aiming to improve the marketing strategy of the next line of model of S series that is S8.
This can be done by increasing the service centers across the globe. Focus on too many products. It was founded in 1938 by Lee Byung-chull as a trading company. The strong image of the company is a key indicator for creating a hype of the products. You should never submit it as your own work. Marketing Since our product offers a service not available before and is value creating for the costumer, we will choose the adaptive entry strategy. But actually the nature of a product can be further explored in 3 levels.
Opportunities The technology is moving faster and faster, therefore electronics industries are still growing and Samsung keeps getting new opportunities. Second: to reinforce the brand messaging objective that the Galaxy series is one to beat in the smartphone wars. Despite the developed countries, all the developing countries are the new marketing destinations for the company. The benefit of Samsung in terms of its product is that there is a trust on all Samsung products. We will also use trade sales promotion to support our distribution strategy and hold high-profile launch events to stimulate publicity and media coverage in consumer media. We will use a penetration pricing strategy to establish our brand in this highly competitive market. Galaxy Phone Release: The company will massive television advertisements, billboards, radio, magazine ads, social media campaigns, Youtube videos, in-store banners, and sponsorships.
The current goals we have for these products are to get a large percent of the market share. We strive to minimize our carbon footprint, while attempting to create sustainable work environments for the future. This would give the company the access to all of the gaming technology of Microsoft, in which the company will combine the quality of sound and viewing stations for creating the ultimate experience of gaming. Nearly three-quarters of our profits came from its division responsible for smartphones, tablets, personal computers and cameras. Based on client perceived value and market offerings, Samsung adopts a value based pricing strategy. The organization needs to involve itself into various promotional activities which can be done from various types of the social media platforms, newspaper advertisement, digital media advertisement and word of mouth techniques.
Source: Created by author Targeting: With the launch of the Samsung galaxy S8 the phone will be targeted for the consumers based on both international and domestic markets. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any advantage in this market, much like what happened in Japan when the iPhone was introduced. Market Alignment Worksheet : I am a kind of person that like to buy clothes, actually I really like to buy clothes and I think I have a good taste about it. Market Segmentation Samsung Electronics Company is engaged in consumer electronics, information technology and mobile communications, and device solutions businesses worldwide. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets. The company is known for offering wide range of the products availability of both premium range and budget range of the various types of mobile products.