Toyota distribute Lexus brand vehicles through a network of approximately 170 sales outlets and Daihatsu through approximately 2300 sales outlets. On the other hand, the Welcab series are Toyota automobiles modified for the elderly and people with disabilities. . References: Australian Business Case Studies. Packaging is an important marketing mix. The company uses different pricing strategies.
In dealing with the place aspect, a. According to Cusumano, the success of Toyota products and services has been pegged on the notion that they are diverse and intangible. If the marketing isn't integrated, widely separated activates will not have the desired effect on product sales. It is precisely this characteristic of this talented actor that is sought to be celebrated in the Toyota Innova advertisement. About Lexus: Toyota, the Japanese car manufacturer developed vehicles under 5 major brands, Lexus was their Luxury division. Toyota has focused on efficient supply chain management and developing a strong distribution network. This has also extended to its brochures, correspondence, waiting rooms, shops and offices as well as salespersons who look professional in every way.
Promotion: Toyota spends heavily on the marketing and promotion of its brand and products. This according to Causamo has the advantage of increasing sales. Collectively these are called the marketing mix. It can be said that the marketing strategy plays a vital role in the success of Toyota, as it adopts different strategies in different countries of operations. The product offering is customised according to the taste and preferences of the customers in the local region. Any variations to this arrangement must be approved in writing by your assessor. Car cost remains the same across the country but the road tax and insurance rates differ in different states.
To enhance the aptitude of the companies, a marketing strategy is introduced. Promotions through public relations such as Toyota Together Green program for environmental initiatives, initiatives to reduce greenhouse gas emissions, Meal per Hour program for the sandy superstorm victims in New York in 2013 thus creating a positive image for the company. Its prices represents the tenets of marketing concept as they are not cheap but represent quality, a consideration that gets clients to pay a little more. A review of marketing mix: 4Ps or more? The company uses marketing techniques to identify and satisfy customer needs. Toyota eventually developed a breakthrough process that changed the factory equipment allowing production lines to produce different models on the same production line. The standardized features obtainable when ordering a Scion are model, color, transmission, and optional Side-Curtain Airbags. When auto companies make changes and improvements , cost of production increases causing the selling prices to go higher.
This paper will utilize three sources to describe the elements of the marketing mix. The price point will also be conceived by considering the choices that it could be: luxurious, inexpensive, or something in between. In this way, Toyota serves all categories of customers from middle class to the upper class. Besides ads they have also endorsed various sporting and charity events. Place Place represents the location a product can be purchased.
References Australian Business Case Studies. It is from this consideration that it employs all the 7 principles of marketing as an aspect for progress. The car brand is also involved in the development of Intelligent Transport systems. Having just launched into Australia, New Zealand and other countries we are happy to announce we are looking for more. Marketers mix these ingredients and variables in different proportions for their products in order to meet their requirements within their given constraints and boundaries.
Lexus also hosts charity events every year. It can consist of any physical or virtual store. One company that stands out in implementing a strategic marketing mix is Toyota Motor Corporation. Therefore, it is important that price of the products is competitive, so that marketing activities can be successful. The importance of the coordination of the elements is so that one can be sure they are not sending mixed messages to the consumer and confusing them, the elements should all contain the same message.
The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. The company is also exposed to any movement in the price of raw materials such as rubber, steel and fuel. It is a marketing strategy tool that expands on the number of controllable variables. Market analysis will take place. Thus, it can be said that the marketing decisions are influenced due to various macro environmental factors.
The numbers are created to guarantee a rapid and trouble-free process because it eradicates the negotiation aspect. In 2009, Toyota Motor Corporation employed 71,116 people worldwide total Toyota 320,808. Sources: Tagged With: , Filed Under:. International Journal of Marketing Studies, 1 1 , 2. Corporations need efficient strategy planning to carry on in our aggressive markets. Both are based upon advance technologies developed by the organization.
The writer also applies the marketing mix to a new model smartphone provided by Samsung. Since its inception it is has received acclaim but continues to encounter strong criticism. Toyota has abandoned all the traditional marketing techniques, and generated some creative new ones. Conclusion The marketing activities of any business organisation play a key role in the success of the organisation. To examine the poverty situation in Nigeria; iii.